Jessica Lynch
Unit economics, fundraising, and the financial backbone behind durable companies.
Jessica Lynch has dedicated her life to helping founders succeed after going through the journey herself. Prior to starting FoundersEdge, Jess was the CEO and founder of Wishroute, a martech company that helped health & wellness subscription companies improve user adoption and engagement through SMS coaching. Wishroute was acquired by Suggestic in 2023 and IP licensed to Guidely and Runzy.
Jess started her career at PwC, where she worked in financial forensics, helping Fortune 500 companies investigate fraud and develop valuations in business disputes. Jess has her MBA and MSA from Babson (2x valedictorian) and is also a CPA. This deep finance and accounting expertise enables Jess to coach founders on unit economics, valuations, customer discovery and financial modeling — critical elements for business success.
Jess has also consulted with dozens of start-ups and mid-size businesses across diverse industries (healthtech, automotive, martech/B2B SaaS, etc.) on strategy and execution. From customer discovery, to user engagement, to fundraising and M&A, Jess is known for helping founders tackle what's keeping them up at night and quickly create an actionable process and go-forward plan.